Public affairs success often requires the coordination of grassroots/grass tops activities to support a client’s lobbying effort, media relations, coalition building, crisis management, and most importantly, a strategic plan.   After all, very few businesses are untouched by government and public policy.

Capitol Strategy Group has successfully executed grassroots/grass tops campaigns on the national, regional and state levels.  The comprehensive campaigns that Capitol Strategy Group has executed include speaker’s bureaus, press tours and advocacy events. In addition, our firm has implemented numerous membership grassroots advocacy campaigns on legislative and regulatory issues as well.  These campaigns have worked to educate and motivate the membership of industry associations and organizations to become engaged in the process to achieve their priorities.

Part of establishing credibility for the client is getting their message out through the media.  Through years of experience working with local and national newspapers, radio, and television, Capitol Strategy Group has a proven track record of gaining media coverage for its clients. Whether the client is seeking editorial endorsements on an issue or trying to get a message through a particular medium, our firm can develop a strategy that will work. Additionally, Capitol Strategy Group knows how to create and produce television and radio advertising for its clients.  Using cutting-edge techniques along with creative concepts, the firm will design an advertising strategy to successfully deliver the client’s message.

Many businesses are ill-prepared when a crisis arises.  Too often they are not ready to interact with the public, press and government entities, thereby exacerbating the problem.  Capitol Strategy Group provides training to deal credibly with all parties in a time of crisis.  The firm guides clients through an issues management process, identifying the crisis areas and formulating strategies for avoiding a crisis and for handling those that do arise.  Once a crisis occurs, Capitol Strategy Group will help implement the plan of action, and will work with the client until the crisis is resolved.

Capitol Strategy Group develops and assists in implementing a detailed strategic plan for our clients that works to achieve success.  Clients participate in one-on-one meetings with key officials, receive introductions to agency personnel, engage in long-term community involvement activities and participate in the political process, when appropriate.  Capitol Strategy Group, with relationships built over many years, monitors the political environment and its potential impact on our clients.  When it comes to public affairs, Capitol Strategy Group has the knowledge and experience to craft and help implement effective strategic solutions.